GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST
HI, I'M GINGER.
Twenty years in the ad world and I still believe in the power of ideas to move people and change behaviors. I’m an Art Director turned Creative Director who lives for brand storytelling, human insight, and the magic that happens when strategy meets gut instinct.
I’ve judged awards, won a few, taught and mentored future creatives who terrify me with their talent, and led cross-functional teams that know how to dream big and deliver.
Agency or in-house, I speak fluent “big idea” and “tight deadline.” And, honestly, I think the best is still yet to come.
MY EXPERIENCE
Download my resume
Chick-fil-A, Inc
Sr. Creative Lead, Art, 10/22 - Present
As a Senior Creative Lead within Chick-fil-A’s in-house agency, I’ve partnered across two major lines of business - first bringing national campaigns to life through in-restaurant communications and signage, and now leading creative for Brand Extensions.
In my current role, I oversee the art direction and campaign development for the Chick-fil-A Play App, Kids Meals, and Merch Collections. From concept to execution, I collaborate across channel leads, strategy, design, and production teams to ensure every touchpoint reflects the brand’s voice, drives engagement, and deepens brand love.
Ginger Donel Creative
Creative Director, Art, Storytelling, 7/13 - Present
As a freelance creative director and brand consultant, I guide teams through the intersection of strategy, storytelling, and design. My work includes creative consulting, campaign development, social ecosystem planning, and brand identity design for clients across digital, experiential, and traditional marketing.
Whether building briefs, shaping concepts, or refining creative platforms, I bring senior-level perspective, hands-on collaboration, and a passion for ideas that move both people and business forward.
Momentum Worldwide
Creative Director, Art, 02/22 - 10/22
As Creative Director at Momentum Worldwide, I helped bring the Coca-Cola portfolio of brands to life through experiential, social, and digital campaigns that reminded people why real-world connection still matters. From live events to large-scale brand activations, I led the creative vision and collaboration that turned moments into memories - and fans into loyalists.
MRM/McCann
Contract Creative Director, Art, 09/21 - 01/22
A fully remote, senior contract role focused on leading creative excellence, mentoring teams, and delivering smart, emotionally resonant work for purpose-driven brands like Cleveland Clinic, Girl Scouts of America, and US Bank
United in Gaming
Sr. Creative Director, 03/20 - 09/21
Led all branding, design, and creative strategy for a gaming start-up, partnering with product, research, and operations to define the brand’s direction and visual identity. Oversaw marketing strategy, creative execution, and investor materials for both consumer and B2B initiatives.
Fullscreen
Sr. Creative Director, 5/18 - 2/20
Led creative strategy and campaign development for social and influencer-driven marketing across major brands and entertainment partners. Oversaw multi-disciplinary teams, guided concept-to-launch execution, and drove new business development for the creative department. Clients included AT&T, Pulte Homes, Cox Media Group, and Hard Rock Cafe, with new business wins such as Hard Rock Cafe, Monrovia, Trolls World Tour, Disney’s Positively Minnie Shorts, and Twitch Prime.
The Creative Circus
Portfolio School Instructor, 4/13 - 4/19
Taught aspiring art directors and copywriters how to concept, craft, and build campaigns grounded in strategy, human insight, and brand storytelling. Provided creative direction, portfolio development guidance, and mentorship to help students refine their voice and launch successful careers in advertising.
Iris Worldwide
Associate Creative Director, 3/15 - 4/18
Led creative for Porsche, Samsung, Shell, and IHG across digital, social, print, and experiential campaigns. Oversaw and mentored creative teams to deliver strategic, design-driven work.
DigitasLBi
Creative Lead/Sr. AD, 6/14 - 2/15
Art Direction for SunTrust, Delta, CHOA, Brookdale Senior Living
Sparks Grove
Creative Manager/AD, 8/12 - 6/13
Art Direction for Delta, ATT, Hilton, Bank of America
Moxie
Art Director, 3/10 - 8/12
Art Direction for Verizon Wireless Brand Sponsorships including NFL, NHL, IndyCar, MTV VMA's
ASO
Sr. Art Director, 7/08 - 3/10
Art Direction for Food Lion, Georgia Aquarium, Barnsley Gardens Resort
Pyper Paul & Kenney
Art Director, 10/06 - 7/08
Art Direction for Tampa Bay Rays MLB, Pirelli Tires, Florida Aquarium, Touch Vodka
Dunn&Co
Art Director, 4/06 - 10/06
Art Direction for First Watch Restaurants, The Melting Pot, Baxter Healthcare
Fry Hammond Barr
Production Artist, 3/04 - 4/06
Design and Production for Kennedy Space Center, Brighthouse Networks, Daytona Beach CVB
EDUCATION:
University Of Central Florida, Orlando, FL, 2004
B.A. Advertising and Public Relations, Minor Marketing
Ad/PR Club President, Ad Club President, National Student Advertising Creative Director