GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

When the world shut down, we decided to open ours. I joined a scrappy six-person team to create Cov-Aid, a massive live-streaming charity event uniting gamers, musicians, DJs, and influencers to raise funds for frontline workers and their families during the early days of the pandemic.

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As the sole creative lead, I developed the branding, logo, website, and social campaign, and managed live social coverage during the 13-hour broadcast. The result: a global audience of over 1.5 million, an unforgettable stream, and over $350K raised for first responders.

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A reminder that creativity can do more than entertain - it can make a real difference.

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CD, Art & Copy: Ginger Donel