GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST
POSITIVELY MINNIE
PITCH CONCEPT EVOLUTION
When we first pitched Positively Minnie, we knew we had the chance to reintroduce an icon. Minnie Mouse has always been a timeless symbol of confidence, joy, and optimism - and this campaign invited fans to see how positivity shapes her everyday life.
The creative challenge? We had to work with existing Minnie footage from classic Disney shorts -clipping and re-contextualizing moments to seamlessly merge her animated world into ours. Through clever editing and thoughtful storytelling, we built a series that brought Minnie’s charm into real-life scenes, reminding fans that every day is another chance to be Positively Minnie.
Winning this pitch was a dream, and seeing the campaign live on beyond my tenure has been even more rewarding. It’s proof that when strategy, storytelling, and a little Disney magic come together, the impact lasts long after the credits roll.
CD: Ginger Donel
AD: Liane Hunter
Designer: Kaitlin Stewart, Nate Makuch
CW: Jamie Wertherbe, Emily Turner
MORNINGS WITH MINNIE
EPISODE 1
POLKA DOT PARTY
EPISODE 2
FIND MORE EPISODES ON YOUTUBE!
These two episodes were produced during my time on the project, and it’s been amazing to see the concept grow into a full world (and a devoted fanbase) celebrating the queen herself: Minnie.