GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

When it comes to making fried chicken look irresistible, there’s no room for shortcuts. For Chick-fil-A, I art directed every shoot as though the world was watching (because, well...it kind of is). We created crave-worthy imagery and motion for limited-time offers and digital menu boards designed to activate taste buds on sight.

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Every set used only real ingredients, real products, and zero food-styling fakery. Each crumb, drizzle, and flavor cue had to survive rigorous approval from Marketing, Legal, and probably someone’s Aunt Marge in Finance.

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The goal? To turn fleeting menu moments into repeat cravings. These visuals lived everywhere - Menu, POP, Digital, Social, App, Email, PR, and beyond.

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Creative Art Director: Ginger Donel

Creative Production: Kendra Harrell

Creative Producer: Austen Williams

Channel Lead: Allison Rich