GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

MONROVIA 
PITCH TO PRODUCTION

Our team was thrilled to pitch Monrovia Plants - because when you’re working with something that beautiful, the creative practically grows itself. Premium products deserve premium storytelling, and our goal was simple: build a social presence that felt as elevated as the brand itself.

In the pitch, we showcased the Wall of Same - a side-by-side look at how Monrovia’s stunning brand was blending in among competitors. The opportunity was clear: create a high-end visual identity and content strategy that finally matched the craftsmanship and care behind every plant.

We won the business and delivered a fresh look and feel that brought Monrovia’s purpose to life - connecting people with nature like never before, and inspiring everyone to grow beautifully.

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CD: Ginger Donel

AD: Christina Scamporrino 
Designers/Animators: Emma Trithart, Farah Hall, Sarah Tuhro, Mary Delioussina

CW: Thea Lux

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