GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

Each year, Chick-fil-A honors nonprofits making a real difference through the True Inspiration Awards. Operators nominate local organizations, guests vote in the app, and one grand-prize winner walks away with a $350,000 grant to keep doing good.

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I designed the voting graphics and served as a creative art direction consultant for the production team - helping capture the story, emotion, and the ultimate surprise reveal. We filmed under the guise of producing a “training video,” only to deliver a life-changing check to Old Skool Café, a nonprofit that helps at-risk youth gain job skills in a restaurant environment.

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It was one of those rare projects where purpose and production collided perfectly - and no one cried on set. (Okay, maybe just a few of us.)

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In-House Creative Consultants: Ginger Donel, Bret Burkey