GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

For Chick-fil-A’s holiday merch drop, I served as Creative Art Director - concepting, creating, and overseeing a photoshoot that turned everyday Team Members into models (and in some cases, newly signed talent).

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We shot over 70 images featuring everything from matching family crewnecks and pom beanies to Chicken Sandwich string lights and Waffle Fry earrings. The shoot fueled content for the online retail store and every owned channel, from social to email to app.

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The result? A sell-out campaign that proved fans are hungry for more than just our waffle fries.

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AD/CD: Ginger Donel

Animator: Laura Kammerman
Designers: Ashley Ray-Lemmons

CW/CD: Bret Burkey

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