GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

Sometimes you don’t just join a startup - you build one.​ Gather Gaming was an ambitious new social and gaming platform built to bring players of all levels together to compete, connect, and celebrate the culture of gaming. From casual to competitive, it was designed to be an inclusive home for everyone who loves to play.

​

As the sole creative on the founding team, I was responsible for… well, everything. I designed the logo and brand identity, wrote our manifesto and purpose, built and managed social channels, created art for gaming tournaments, designed the entire website experience, and even developed investor decks and launch materials. Basically: one woman, one mission, and a lot of caffeine.

​

While Gather never fully got off the ground, the process of creating something from nothing - and seeing it come to life through brand, design, and story - was one of the most rewarding creative experiences of my career. The work still stands as proof that with a clear vision (and maybe a little bit of chaos), you can build a world worth playing in.

​

​

CD, AD, CW, Strategy, : Ginger Donel