GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

When imagination meets innovation, even a restaurant brand can build a world of play. The Chick-fil-A Play™ App is a kids-and-family entertainment hub packed with short films, podcasts, games, books, crafts, and more - all designed to bring families together.

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I helped define the look and feel for the app’s launch, art directed the sizzle reel, and continue to develop the promotional ecosystem across all owned channels. Together, we've expanded a playful, world-building animation style featuring our three star cows: Daisy, Sarge, and Carrots - who’ve quickly become fan favorites.

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Within the first year, the app hit over a million downloads, topped the charts in the App Store, and continues to drive serious brand love (and laughter) with kids and families. Because we don’t just sell chicken sandwiches - we serve up free fun for the whole fam.

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CD/AD: Ginger Donel

ADs: Linda Fung, Anne Grantski

Editor: Laura Kammerman

CW: Melanie Matlock