GINGER DONEL | CREATIVE DIRECTOR | LEADER | OUTDOOR ENTHUSIAST

Even the hardest-working point of sale can still have a sense of humor. From menu promos and low-wall panels to drive-thru signage and real estate boards, these pieces show how a wink of wordplay can make guests smile and crave.

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Each headline was crafted to deliver flavor and fun, pairing clever copy with mouth-watering visuals to highlight limited-time menu items. Because when it comes to driving transactions, a little charm goes a long way.

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This work shows we can stay sharp, strategic, and on brand - while still keeping it playful enough to make someone’s day in the drive-thru.

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AD/CD: Ginger Donel
Creative Production: Kendra Harrell

CW/CD: Ginger Donel, Ben Adams

Channel Lead: Allison Rich

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